Assignment One: Logo Critique

Target: 

I feel that Target's purpose is to serve everyone. There is no direct target-audience as there would be for, say, Victoria's Secret (which I will explain below). Target is a place where anyone can go. Their slogan is, "Expect More. Pay Less". I feel that their slogan actually sums up what the company is all about. Personally, I can get lost in Target and wander the aisles for hours on end. They have everything. You can walk in with an agenda to buy dish soap and laundry detergent, and walk out with your two desired items, a DVD, a shirt for your cousin who loves Justin Bieber, a snack for the movie you're planning to see tonight, and some stuff for your car. Target's logo is a red bullseye. I think the company choosing red was very powerful, because red is a dominant color, it has authority. I think Target is so successful because of what they do, the items they carry, and who they serve. There is something for everyone, and that's what we all love about the store. 

DSW "Designer Shoe Warehouse":

Oh, Designer Shoe Warehouse! Another place I can get lost in and shop without any time limitations. DSW is a corporation that sells shoes, and accessories. The abbreviation of the company's name pretty much sums it all up. They sell designer shoes at a lower price. They too, have an array of people to serve, being that they sell shoes for those of all ages, including infants. Michael Kors, GUESS, and Steve Madden are some of the designers who are featured in the store. Their logo is quite simple, clean, and elegant. 

Whole Foods:

Whole Foods is an Organic Health Market that sells just about any food imaginable. They bring in about $9 billion dollars a year, and their target-audience is mainly those who are "organic" or "going green". Going Green is a trend right now in the United States, those who are trying to get healthy, eat right, and help our planet in the process. Whole Foods aids these people. They sell whole foods, which are unprocessed foods that contain little to no GMO's at a considerably expensive price! Their slogan reads "Selling the Highest Quality Organic & Natural Products". Their logo is fresh and colored in green, which serves as a reminder to those who shop there as to what the store is all about.  

Victoria's Secret:

Victoria's Secret is a lingerie retailer whose target market is younger women. Although they do not have an official slogan, they do claim to "empower women", which some people might argue as false. Victoria's Secret is known for their models who flaunt their gorgeous hair and slim bodies, which kind of gives off the wrong message to young women. However, I shop here and think they sell great merchandise. I love their clothing line, and love that they also sell beauty products now as well. The color choice for their logo is great. Pink is known as a "girly" color, which is great because that is who Victoria's Secret is going after, women. I really appreciate how their logo hasn't changed much over the years, as opposed to some other companies, although the colors do occasionally switch up. It is either Pink, White, or Black, sometimes a combo! Their choice in font always looks appealing and clean to the human eye. They are an incredibly successful company and have expanded in more recent years selling clothes, shoes, and accessories! 

Dick's Sporting Goods:

Dick's is a Fortune 500 Company that sells sporting goods across America and has over 525 stores in throughout the states. They sell apparel, sporting equipment, hiking and outdoor gear. Their target audience is mainly men and boys. Although females can and do shop there, it is very much a "manly" store. Their slogan is "Every Season Starts at Dick's", which makes sense because they carry an abundance of inventory serving basically every person who plays any sport! Their logo really points out what the company does, being that the "apostrophe" is made out of different kinds of balls between the "K" and the "S". Their logo really symbolizes what the store is all about.